Australian Made.
Crafted with Care.
about HAIRCRAFTED
2025
estd
Born in Perth, Western Australia, Haircrafted was created by Bianca Panozzo, co-founder of Salon Express and long-time hair industry professional. Inspired by the creativity and dedication of over 400 hairdressers across Perth, Bianca set out to craft something special — a professional haircare range that was Australian-made, affordable, and genuinely effective.
"For people who want hair that looks and feels healthy, without the fuss or the premium price tag."
Every formula in haircrafted has been designed with real salon expertise behind it. It’s made for people who want hair that looks and feels healthy, without the fuss or the premium price tag. From dry, damaged ends to colour-treated or fine hair, every product has been tested and loved by the people who know hair best — our hairdressers.
haircrafted reflects who we are: down-to-earth, quality-focused, and proud to make products that work. It’s our way of sharing the salon experience — bottled with care, made for everyone.
Designed with real salon expertise.
OUR STORY
Simple, thoughtful, and practical — that’s the Haircrafted way.
Good design should make life simpler — not wasteful. That’s why every detail of our packaging has a purpose.
04. QUANDONG
Inspired by Australia
03. MACADAMIA OIL
01. DESERT LIME
02. KAKADU PLUM
Into your daily routine.
Desert Lime
Rich in Vitamin C and antioxidants, this fruit helps brighten and revive dull hair while strengthening strands from root to tip.
Kakadu Plum
Known as the world’s richest natural source of Vitamin C, it boosts shine, supports scalp health, and helps protect hair from environmental stress.
Quandong
Packed with proteins and essential fatty acids to restore hydration and softness, leaving hair feeling smooth and manageable.
Macadamia Oil
Deeply nourishing yet lightweight, it helps repair damaged hair and adds natural gloss without weighing it down.
The essence of Australian nature.
OUR INGREDIENTS BRING
designed and crafted by the hands of professionals who truly know hair.
THE DETAILS MATTER
Larger and clearer than most. That’s intentional. We made sure you can tell your shampoo from your conditioner at a glance, without your glasses, water dripping down your face..
LABEL
We also went bigger. While many professional ranges offer 250ml, haircrafted bottles hold 300ml. We wanted provide more value, not less.
PRODUCT
Our pump bottles are designed to help you use the right amount of product — no more over-pouring or wasting what you love.
DEVELOPMENT
We believe that good design should make life simpler — not wasteful. That’s why every detail of our packaging has a purpose.
BRAND
